If driving organic traffic to an e-commerce website is an art, a strong SEO strategy is an artist. There are no second thoughts in adding that a concise SEO strategy brings the right traffic to the e-commerce website. Besides, it also boosts sales. In simpler words, SEO or search engine optimization is the scientific art of optimizing the website. There are hundreds of tips and tactics that assert the best e-commerce website solutions. When implemented after assessing the requirements, scalable changes can be witnessed.
But, the SEO game wouldn’t bear the fruit alone. When you acquire e-commerce web design services, a lot of technical factors need to be highlighted. After all, by keeping an eye on any leading company’s tactics, you cannot touch the zenith within a wink of an eye. Compiling in easy words, keyword selection for e-commerce websites is different; just like e-commerce website design. And not just the keywords, there are several factors, both technical and non-technical, that plays a chief role in developing an e-commerce website.
Ahead, we’ll be removing the veil from some untold factors that assist a website to upscale. And guess what? These factors hold equal importance for small business website designs as well!
1. The Right Keyword Search
For any online campaign, the SEO game comes first. Although every business running online implements it, not all succeed. The sole reason behind is finding inadequate keywords. This is where it starts to affect the business and Google rankings negatively. Lack of keywords is a major drawback to the website rankings. To keep this tussle at bay, e-commerce website keyword strategy should be followed:
- Always use Suggest Keywords provided by Google. These keywords tell everything about what people search. Using these words will surely churn the best results for the e-commerce website.
- Keyword tools can be used as well to divert the organic traffic on the website. However, it is a must to determine the keyword volume before selecting it.
- Never choose the same keywords, blindly, chosen by the competitor. There are chances that they have a higher domain authority and those keywords work only for them.
2. The Framework of the Website
Without accurate e-commerce website solutions, one cannot achieve the right framework. There are certain factors need to be considered while developing an e-commerce web design. It is obvious that e-commerce websites should be mobile-friendly. Practically, more than 85% percent of the global populace uses mobile phones for surfing the website to place online orders. Web designers are aware of the fact and develop e-commerce websites that are mobile compatible. In simpler words, they’re familiar with the basics of designing the right e-commerce website design. An e-commerce website has the right framework when:
- The webpage loads within 1.3-2 seconds
- Zero image distortion
- The user can perform an easy search
- Visually appealing
3. On-page SEO Strategy
Many mavens from the I.T industry assert that a flawless on-page SEO enhances the performance of the website. Apart from bringing organic traffic, it also ensures the right placement of target keywords on a webpage. While drafting content for an e-commerce website, it is a must to understand the apt placement of keywords on product pages. Here are the best ways to boost the visibility of the website with the apt on-page SEO:
- Placement in the URL
By placing the keyword in the URL, the visibility will improve that’ll boost the ranking. This requires a little bit of optimization. Let us understand it practically:
(Note: the links below do not exist and are for explanation purpose)
Here, Google will opt for option B because the subfolder has been removed by optimization.
- Text in alt Image
Google cannot read images and hence, you can insert text on imagery, preferably the target keywords. Based on the volume of the keyword, the image pops-up in results. Indeed an additional benefit!
- In Meta Data
Inserting the keywords in metadata, aka description tag, can upscale your Google ranks by improving the click-through rate (CTR). This happens because it gets marked in bold by Google. Another perk that makes the SEO game strong!
4. Google Search Console
At times, it might be possible that Google fails to identify the presence of a website on the internet. This is a common problem faced by many websites worldwide. This is a technical glitch that prevents the website ranking from increasing. Since it increases the downtime, Google can depreciate the ranking and ultimately remove the website! To fix the issue permanently, it becomes essential to identify loopholes.
These loopholes usually exist when a website has been released after being hacked. Hackers leave hidden gateways to make their next invasion smooth. Hence, Google Search Console comes to the rescue. It inspects the website URL and shows the page on how Google views it. Also, a brief report/statista about possible loopholes is created. Based on the detail, it can be rectified.
5. Fresh Content
Content fuels every campaign. Even if the concept or idea of the campaign is the same, its content should be fresh and unique. When freshness gets replaced by plagiarism, it pushes away the traffic from the website. This Golden Rule of website solutions applies to all e-commerce websites operating worldwide.
Relevant product descriptions, blogs, and articles not only generate website rankings, but also fulfill the requirement of appropriate keywords. Depending on the density and volume of the selective keywords, inserted in the content, an e-commerce website pops-up promptly on the first page.
Implementing the SEO stratagem isn’t a cakewalk for anyone. However, e-commerce stores cannot neglect it as well for maintaining their Google rankings. Although there are different modalities that bring the best outcome for the website, SEO still tops the chart. Since everyone doesn’t understand the jargon related to it, approaching professional e-commerce website developers can ooze the juice of benefit for them.
The above-listed strategies, when implemented, can turn the tables for an e-commerce website without hassle. The results are scalable as soon as these strategies are implemented.