8 Segments in Google Analytics to improve your SEO Performance

Do you know how essential Google Analytics is to transform your website SEO performance positively?

Going into the analytics dashboard you have the privilege to make ensure how your website performing is.

Google Analytics is a free traffic audit tool that is presented by Google. Every blogger or website owner can access analytics by implementing JavaScript code into the website header.

This tool lets you monitor real-time visitors, your audience behaviors, Click-through Rate, bounce rate, Exit rate, and traffic sources and so on. Moreover, you can track visitors’ activity setting up goals like duration, events, page visits, etc.

In this article, you will learn how to utilize this free traffic analysis tool to understand the behavior of users.

Scan Landing Pages

Be aware of your top landing pages and also keep checking their performance such as total click, impressions, and session duration.

Go through the behavior tab – then press the site content button, you can view landing pages options. This section allocates you compressive data about different traffic sources like organic, paid, direct, referral, etc.

Additionally, you can measure different parameters like total users, new users, and bounces rate for every single page which is getting clicked.

Scroll more, examine your goal success rate including conversations.

You can get exact statics for a particular webpage and transform their UX/UI design to see the improvements.

Ultimately, you might export this report into PDF or excel versions to keep the report safe or to show your clients.

Note – No page can rank for always, making significant changes is vital to keep them fresh and up.

Set-up Your Goals

Goals you help you to maximize your efforts in SEO.

You can direct your visitors implementing a path into goals. Analytics lets you accomplish 20 different types of targets on a website.

Mainly, four different types of goals you can set up in Google analytics.

• Destination: – Take the audience to a certain page like payment page, thank you page, etc.
• Duration: – See how long a user is staying on a webpage (also track page views and sessions).
• Page visits: – Measure the total views on a website.
• Event Tracking – determine an event to make the visitors achieve a goal like subscription, PDF download, click, etc.

Go into the admin section – scroll into all website data menu and click the goals button.

In which click on the new goals tab and start filling blank options.

Note: you do not have the option to delete a goal between the ways.

Track Google AdWords Campaign

First off, link to your AdWords account to the analytics tool.

Without linking them you are unable to see the reports of going on campaigns into analytics.

Are you streaming a search campaign, shopping campaign or remarketing or smart ads?

Into Google analytics dashboard, examine paid advertising campaigns, keywords, search queries, etc.

Visit Acquisition – you further see plenty of segments for a distinct purpose.

Follow Google Ads Segment – check your running campaign with detailed facts.

Treemap – Utilize Treemap to see your ads data into different versions like Clicks and CPC together, Bounce Rate and Revenue are together can be appeared and seen in the treemap component.

Search Queries – right below the treemap, you can see another essential tab. It shows the major keywords that are being searched by users and also on which your ads are appearing.

Pages Loading Speed

You must have heard of Pingdom or Gtmetrics. But have you ever thought about checking speed report into GA?

Yes, you read right, Google Analytics dashboard allocates a separate list of menus to inform you of what the loading time of a page is.

Just open the behavior section and scroll up to the site speed tab.

You can perform research employing these following four segments –

Overview: Check brief speed insights for a website including response time, load time, redirection time, etc.

Page Timings – Gather average page loading time data for every single webpage.

Speed Suggestions: This tab offers you accurate reasons for high loading speed including a link of Google page speed insight tool so that you can perform actions on CSS, JavaScript, image compression, etc.

User timings: Know average user time on a page.

The loading speed of a website is the unavoidable ranking factor. It can be varied into desktop and mobile versions.

To get more info read this article –

Gather Keywords in Google Analytics

Keywords analysis is one of the most tremendous tasks to straighten your SEO performance.

How good it is if you get accurate keyword ideas to drive traffic on your website. That’s where GA rises to help you.

You are curious enough to know the phrases, by which people are reaching up to you.

The first link to the search console tool to the existing analytics accounts on the same domain.

You then open up the Acquisition tab, scroll down until you do not reach up to search console options.

Into search console options – press Queries and see several keywords visitors are searching for.

Optimize your website with these keywords applying into content, Meta tags, schema and images alt tags, etc.

Upgrade Mobile Performance

Mobile friendly is the most significant ranking factor for all search engines. Google has launched a dedicated algorithm to filter responsive websites. It means If your website is not responsive then your webpages cannot rank up in Google and other search engines.

Why it is so Because Mobile is the most used platform comparatively desktop.

Your website should be responsive enough to deliver the right information in the mobile version (M version).

And Good news is that into GA you can research mobile performance for a website or blog.

Navigate the audience tab – click on the mobile button.

Two tabs are given into the mobile segment.

• Overview – See the visitors from desktop and mobile including new users, sessions, bounces, conversions, etc.
• Devices – this feature lets you identify from which devices your listings are getting clicked.

Compare Traffic Last Month Vs This Month

Comparison tells us how a website has been affected by strategies? How was the website CTR or conversion rate?

Every SEO analyst waits for the results of how their marketing campaigns are going. Without going through previous reports no SEOs can schedule their marketing master plans.

In this case, Google analytics never disappoints its users to learn from past metrics. This traffic analyzing tool stores all data even 2 years old data is visible and accessible.

In the audience tab, the right top in the corner just applies a certain date or a period to get the user data.

In which three options you are given:

• Custom
• Previous period
• Previous years

Make choice as per your requirements.

See Your Visitors Interest.

Do you want to know how your traffic is navigating your blog?

Yes, in analytics Dashboard, there is an interesting segment and audience portion. This segment can let you know your user’s interest. Once you get the information you can customize your website design, navigation Menus, and content suitably.

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Author Bio – Neeraj Sharma motivates you with his blog – Bloggingfrommoon.com