Vishwajeet invited me to guest post on his excellent blog because we both became fellow community members. We befriended each other. He joined my tribe. I joined his tribe. One hand washes the other. We both prosper. Do you see why building a blogging community is a no brainer?
Community members endorse you, promote you, invite you to guest post on their blogs and buy your stuff. People in your tribe hire you. Communities expand your presence in a major league way. Tribes amplify your reach. One blogger does a little bit solo, struggles and fails. But a blogging community expands your reach and success in ways you could never do, solo. Imagine a community backing you, supporting you, promoting you, hiring you and buying your stuff? Can you see why your success expands exponentially after you build a loyal, large, blogging community?
Blogging solo never works. Imagine writing and publishing posts all day long. Nobody reads your blog. Nobody promotes you. No one endorses you. Think about it. Basically, you blog for yourself, running a cyber diary. No one follows you. Success becomes impossible. But generously building your blogging community creates a tight-knit group that ensures your blogging success gets built-in. Publish a post. Your reach expands far and wide. Readers in your community retweet your latest post on Twitter. Tribe members Share your latest post on Facebook. Readers comment on your latest post. Some mention the post via their latest blog post. A few may email the post to their lists. The split-second YOU blog, your community amplifies your blog post, mirroring you, create a massive, exponential expansion.
Building a community also positions you favorably in the eyes of big bucks publishing houses if you wish to write a book. I remember reading about a travel blogger who built a huge, loyal community around her blog. Readers published in-depth, helpful comments on each of her posts. She replied to every comment genuinely. A big-time publishing house noted her big, rabidly loyal community and saw the massive potential for a best selling book. The house pitched her. She signed a deal, wrote a book and the house blitzed it, increasing her success and credibility. Why? The publishing house spotted how so many of her readers followed her every word, promoted her and bought her stuff. Reps from the publisher envisioned hundreds to thousands of her community fans buying the book and promoting it to friends via word of mouth marketing and 5-star reviews on Amazon.
But even if you desire not to write a book or have no interest to catch a publishing house, your blogging takes your success and amplifies it powerfully, passively and phenomenally. Your job is to engage your loyal readers via social media, comments, and emails. Respond to Tweeters. Talk to people on Facebook. Show love to readers who show love to your blog. Go to where you are loved. Where your attention and energy goes, grows. Communities grow the more attention, energy and love you give to your community. Keep going back to where you are loved. Grow your tribe. Accelerate your blogging success.
Do you need help building your community? Buy my eBook: