Keeping a company afloat requires a business owner to stay on top of many aspects. From making sure the company structure is right in the first place to deal with the cash flow, there are many obligations to think about. However, there is no business without customers, which is why a lot of effort needs to be put into attracting them.
In order for you to catch a potential customer’s eye, you have to work on your marketing strategy. Luckily, your options when it comes to this truly abound. Listed below are five ways that can help you bring more exposure to your business. Take a look.
Invest in search engine optimization
First things first, you need to think about your presence in the digital world. By now, you must have heard the saying that you don’t exist if you’re not online. This is a huge aspect of marketing that your company simply cannot afford to neglect.
To start with, you need to invest in search engine optimization (SEO). Depending on the type of business you run, you can consider global SEO but for smaller companies, local SEO is a great place to start. Focusing on local SEO helps you drive offline sales seeing as how it’s not uncommon for people to look up the nearest store or business that offers just what they need and visit it. If you rank high on Google’s search results, they will find you more easily and consider you quite reliable. This is an excellent way to reach the local audience and expand your customer base. However, if you are not skilled at SEO, it might be better to reach out to a professional company to ensure this is done properly to be able to see the results you want.
Other than SEO, there are other online ways of promoting your company and getting attention. Therefore, make sure you are also on social media and making the most of email marketing. These are great methods for reaching out to potential clients and answering any questions they might have in a timely manner.
Create unique branded merchandise
Another way to draw attention to your company is to create branded promotional materials. This will, of course, depend on the industry you’re in but your options are basically limitless. For starters, you can start handing out some smaller items to all your customers. For example, pens and notebooks with your name, logo, and address can really help spread the word about you. They might lend a pen to a friend or co-worker and unknowingly advertise your business. Then, you can also invest in bigger items such as mugs, caps, and hoodies. If nothing else, you can at least create tote bags or some other type of reusable bags and put your name on them so that everyone who passes by your client will see your logo.
Fortunately, there are many companies that specialize in the printing of promotional products so you will have no trouble finding someone who will create your merchandise. Talk to them to come up with the perfect design and provide your customers with top-notch quality.
Network face-to-face at industry events
In addition to getting exposure by reaching people with your promotional products and SEO, you should also do some face-to-face networking. This is best achieved by attending certain industry events where you are sure to meet some likeminded people and those who might be interesting in becoming your customers or partners. These events range from seminars to trade shows so you just need to find something that is popular in your niche.
To make the most of this opportunity, you should prepare some business cards that you can hand out to the people you talk to. They are quite cheap when printed in bulk and an effective way to leave an impression. On the other hand, when visiting an exhibition show, you should make sure your booth attracts attention by customizing it with your name and logo. Other than your stand, you should also put up some flags and banners around the venue to direct people and help them find you more easily. Luckily, the options when it comes to signage are many and companies like Display Me will have all your needs covered. Plus, the great thing about getting interesting signage made for trade shows is that it can be reused in various situations.
Rely on local advertisements
Other than for exhibitions, you can create signs for everyday use. For instance, signs can be used as directions on the street to notify people where your company is located and how far it is. You can also put up various banners and billboards around town to intrigue people and get them interested. If you design something mysterious, they might be looking forward to discovering what it is you offer.
Furthermore, you can also choose to advertise on local radio and TV stations. Look for some professionals in that field and create a catchy ad that will appeal to people. Getting ads printed in local newspapers and magazines is also a way to bring exposure to your company. What is more, you can even ask the editors of these publications whether they would be interested in you writing an article for them and sharing your knowledge with their readers.
Get in touch with influencers
Finally, a way to reach a wider audience is finding an influencer willing to work with you. Look for someone with a big online following and see whether they would be willing to promote your company and products/services. In return, you can offer free products or merchandise. In a lot of ways, this is a win-win situation.
However, what you need to think about is what kind of influencer is right for your business. They don’t need to have millions of followers but having some influence in your niche is preferable. Also, check out their online reputation before you start doing business with them.
Implementing these five ways into your marketing strategy is bound to give your company more exposure and, therefore, customers. You don’t want your competitors to be ahead of you so act as soon as you can.