The business landscape has evolved and is experiencing a lot of changes after the pandemic hit the whole world. Even individuals, along with big brands and small businesses have realised the massive change happening gradually in the lifestyle, in the thought process, and in the way the market operates.
Digital Marketing has become the most crucial aspect for brands to get noticed by the audience and to gain growth as everybody is utilising the digital space with the same enthusiasm and interest.
The whole digital shift has transformed the conventional marketing techniques and has compelled the marketers to embrace the fast-growing world of digital marketing. From a simple image to video of premium quality, there are a lot of strategies, techniques, and professional tools that are available online for efficient ways of marketing them on digital platforms.
As this field is diverse, it can be misleading at times, and therefore, you need to be extra careful while adopting marketing practices for your brand.
Effects of COVID-19 on the Digital Marketing Platform
The tiny Coronavirus made the whole world sit indoors and spend hours on their digital screens. This had a lot of adverse effects on the health, economy, and market worldwide, but the world of digital marketing saw a boom.
The brands are leveraging social media platforms way more than ever before. Competition has reached another level, and all the big names are fighting to make their own secure space in this virtual world.
All the small and big market players have pulled up their socks and have realised the importance of digital marketing to reach the potential audience and to build a connection with them. Digital marketing is being used to run cross-channel campaigns to remind the audience of their presence.
5 Trends to Lookout for During the Tough times
Trends are seasonal, and it is natural for them to come and go at a fast pace. The need is for all the marketers to always be updated with the latest trends, so they don’t miss anything huge. Given below are a few digital marketing trends that are going to rule for quite a while now. So, it is better to be aware of them.
AR & VR
Augmented reality and virtual reality are immersive forms of technology which are predicted to do wonders in the field of digital marketing.
These technologies are used to provide an out of the world experience to the viewers by completely shutting down the real world in front of them. AR creates a three-dimensional reality and improves the visual effects that in turn boosts the sales of the brand as the viewer spends more time and gets engrossed.
Chatbots and Customer Experience
The customer is the king in any business, and customer satisfaction should be of greatest priority for any business.
Chatbots are a great digital marketing tool to attain the same. In very simple terms, chatbots are computer-generated programs that are designed to have conversations with the customers or visitors using pre-fetched answers to their queries.
The competition in the internet space is very high today, considering the ease of access and availability of multiple tools. This makes it difficult for brands to stand out, but chatbots provide a meaningful experience to all the visitors as people all around are more comfortable with human interactions rather than machine languages.
Chatbots makes them feel more secure, and they can rely on the brand because of the human experience that chatbots provide.
Video marketing is the future of the digital marketing industry as more viewers are attracted to videos more than any other format.
YouTube videos are receiving more views than any other time in history. COVID-19 has brought in the craze of video marketing and 8 out of 10 marketers believe that videos have brought in potential profits to their business. Brands can utilise video editors to make more appealing and interactive videos to attract even more audiences.
This trend is going to be a big hit as it comprises the two most influential platforms that are social media and e-commerce. Marketers now need to blend these two so the audience stays in a safe zone that they have created for themselves post the COVID-19 scenario.
There are a lot of ways to do so. Brands must leverage their social media channels to sell their products by posting shoppable posts, shoppable stories, and ads on social media platforms with proper Call to action statements directing them to the websites.
Memes are a funny medium popular among the younger peeps, but the current scenario has made it a potential digital marketing tool for big brands too. It tickles the funny bones but has become quite a serious business.
Almost every other day, there is a hot topic in the meme world, and brands do not want to miss out on it. It is the most cost-effective way to leverage digital marketing and reach a larger chunk of people.
The pandemic has had terrible effects on a huge level, but at the same time, it has made the whole world ready for a different and a new era. The new generation is going to be more digitised and dependent on the internet and technical aspects as people have tasted the new flavours of digital marketing and its benefits.
Going back to the traditional and cumbersome ways is not happening and therefore getting proper updates at the right time has become the need of the hour. With the abundance of options on the digital platforms, it is challenging to gain loyal customers as they are way ahead in terms of trends and forecasts.
Marketers need to foresee the potential digital marketing trends and work on making their strategies effective and beneficial for the business and them.