An on-page SEO audit is one of the most crucial steps in SEO that helps one to understand the state of the SEO. There are usually two types of SEO audit is present.
- In this, a quick hit audit has been done in just a few hours where one just go through the top level of diagnosis of the site.
- In this, an exhaustive site audit has been done which usually takes a few days. On-Page SEO audit is the first most important part of the exhaustive site audit.
On-page SEO audit starts with Meta title and description tags. Create an excel sheet containing the number of web pages of your site in rows and elements as a header. It will be easy to understand.
80% of the website ranking comes directly from on-page SEO at the Google search engine results. For a moment, forget about backlinks, what else remains is all about on page SEO. So you can estimate the importance of On page SEO.
Do you want to be found on Google?
Practically, it will take months to see significant results in SEO. There is no shortcut magic that can be applied to enhance rankings abruptly. When an SEO company is offering you warranties to make your website on the first position abruptly, don’t have a second thought in your mind and just run! You have to wait for months if you want to see your website visible on Google.
With the help of on-page SEO, you can estimate what is right or wrong associated with your website. Even though if you have an attractive, appealing website design but if it is not to search engine optimized then you can remain backward to your competitors.
Have a look at a few points, tips and tricks that can be useful in conducting an On-page SEO audit!!!
Audit your site well for all the on-page SEO factors to diagnose the problem associated with it and to find out the relevant solutions as well. Auditing is necessary to keep on the track whether your SEO is working great and to check the problems associated with it. Auditing tells you the status of your website so that you can work accordingly.
Title tags are used to make each page unique and appealing for users. They affect the ranking very much. You should also use a keyword in title tag just to show the relevance of the page content. Ideally, the length of the title tag should be limited to 40 to 69 characters.
A well-written meta description can enhance your page ranking. Don’t forget to add the value to the reader, the relevance with the page content and then a good call to action. It will enhance the CTR of a website just like as PPC ads do. Ideally, the meta description should be in 200 words and make sure that you write an appealing meta description that attracts readers to click on your website.
Duplicate title tags
Look at the duplicate title tags if you have in your website. It can affect the website ranking negatively. Writing unique title tags for each page is a great win and can enhance ranking.
Missing title tags
After checking the duplicate title tags, it is also important to check the website for the missing title tags and the pages with the just company name written on it. Enter all those web pages names in your excel sheet and then create a strategy to solve the problem. There are some Google tools available that can help you in optimizing your on-page ranking.
Missing alt tags
The alt tag is one of the most important on-page SEO element. This tag is used to optimize the images present on your website. Check whether alt tag is missing from the image or it has been described in the wrong manner. This can be a problem behind the lower ranking of the website. If alt tag is missing then it can lower down the speed of the website, therefore, crawlers decrease the ranking of the website at the Google search engine result page.
On-page SEO is the most important factor in website ranking. So, now audit your website and find out the problems associated with it to enhance the ranking of your website.