Blogging is a business! But what about the competition?
The whole world of bloggers is telling you to do blogging or join the blogging business. And, there is nothing wrong in joining the blogging industry or becoming a full-time blogger.
Before you join any business, it is necessary to learn the facts and find out what you have to face when you enter into the world of online business such as blogging.
There was a time when blogging was just a hobby, and people were maintaining their daily schedule.
But everything changes with time.
Some marketers have discovered marketing potential in blogging, and this was the time when blogging moved into the professional world.
There is no doubt that blogging is the best way to make money online, and that is the reason why people are creating new blogs.
Today I am going to talk about what most of the bloggers are not telling you, and that is how to survive in a competitive blogging business.
Blogging world is a Competitive World
Blogging is the most competitive industry.
You have to compete with already established brands. You also have to compete with every new blog in your niche.
You must have some strategy to make your way to success in the blogging industry.
These days’ newbies are joining the blogging industry like rainfall in monsoon.
There are already more than 440 million blogs are running online, and the completion is very high.
Lack of proper strategy and understanding is causing 90% bloggers to quit blogging within a year or two.
Competitors are there to steal your keywords and ranking. Not only that but also to steal your audience and subscribers.
Mark My Words: It is not going to be easy to be successful in Blogging Business.
If you still want to mark the blogging industry with your presence, then doors are open for you.
To be successful in blogging business you need;
- Quality content
- SEO Optimization
Just follow my unconventional tips to survive in competitive blogging business and become successful.
When it comes to blogging, every newbie thinks about writing more and more.
But what about the quality?
When you focus on writing tons of blog posts every day or week, then, commonly, your quality may be on stake.
There are tons of bloggers who are following this same idea.
It is not rocket science to outrank competitors by writing quality articles.
Proofreading is the first thing that you should do to improve the overall quality of the content. It also helps to improve the reading experience.
Get rid of grammatical errors and spelling mistakes.
This will help you to display your skills and attract more readers.
No one likes to read jumbled content.
SEO optimization is one of the most important things that you should do to attract organic traffic, brand visibility, and get more loyal subscribers.
To outrank your competitors, you need to do;
- Keyword Research
- Rank Tracking
- Content Optimization
- Backlink analysis
- Video SEO
- Link Building
- Technical SEO
There are professional SEO tools available online that will help you in SEO.
Overall, SEO optimization will help you to outrank all the blogs in your niche, which lacks optimization.
As a blogger, the first thing you need to do is to install the Yoast SEO plugin.
This will give you all the essential tweaks and options to optimize your content.
Most of the newbie bloggers are not able to understand the power of networking or influencer relationship.
But a professional blogger I understand that.
You cannot be accessible or turn your blog into a brand without building a strong relationship with other bloggers, marketers, and industry influencers.
The best thing about the network in blogging is that you can do it online without even visiting the person.
- Arrange meetings on social networks
- Participate in live videos or webinars
- Engage with blog posts of other bloggers, and
- Mention influencers or blogging brands in your next blog post
These are a few of the easy ways to grab the attention of already established bloggers and show
them that you value their content and efforts.
The result will be 1000 times better.
Brands, bloggers, and influencers will talk about you and share your content on their social profiles. This will help you earn more ranking signals, traffic, and subscribers.
Branding is something that helps you to stand ahead of the majority of the blogger population.
You need to focus on turning your business into a brand.
The more popular your brand become, the more comfortably you can achieve the next milestone.
Start branding from your blog.
- Choose a brandable domain name
- Create a professional logo
- Manage professional social media profiles
- Invest in marketing
- Analyze the reports
- Focus on user experience
Branding is what gives you everything.
It becomes easier for brands to grab the attention of people, earn more revenue, gain more followers, and stand among the top-ranking blogs.
To build a blogging brand, you need to focus on more on your audience experience than anything else. The more appealing your content become, the quicker you can target the niche market.
Blogging is not just about writing, but it is about learning, competing, analyzing, and implementing the latest technologies.
It is more about user satisfaction than selling the news.
The biggest take away here is branding and becoming a brand; you need quality, SEO, investment, and networking.
Implement these points in your blogging business, and you will surely see the difference.
Tip: turn your competitors into your friends, and half of the battle is won.
Always stay on the positive side. Learn not only from your mistakes but also from the mistakes of others.
Help others and gain their trust. Help again and again to leave an impression on their lives and business.
There is always more to learn.
And I am there for you whenever you want to learn something new or old.
2 thoughts on “How to survive in Competitive blogging business?”
Hi Gaurav, love it- you can’t do it alone you must work with others in your niche to help each other grow! Many bloggers, myself included, didn’t know that back in the beginning days.
Investing in you and your blog is also very important if you want to grow it and earn a living from it. It takes time and patience as well.
One should enter in the a business only if he or she is serious about it. Without efforts not even the established brands can survive in this competitive world. It is always necessary to focus on the ultimate goals and customer relationships.
Follow the rules of the business!
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