The term long tail was invented by a journalist and writer named Chris Anderson to define a business model based on selling “many little” items. That is, instead of making money selling a Ferrari throughout the year (it is more difficult to sell a very expensive product), you sell thousands of ebooks in that year (it is more “easy” to sell many very cheap products).
The first thing you see if you look at the dinosaur is why it is given this name “long tail”. On the vertical coordinate axis the competition is represented and therefore the difficulty of positioning the keywords (the more competition, the harder it is to place yourself in the top positions of Google). The horizontal coordinate axis represents the monthly searches that the keywords have, which as a rule is usually larger the fewer words the phrase or keyword has.
The red zone would be the keywords of a single word, with more monthly searches and more competition (more difficult to position). And if you look, this area is smaller (there are fewer 1-word keywords). The green zone would be the long tail keywords with more words and with more details of what you are looking for, so they have fewer monthly searches and less competition (easier to position). And if you look, this area is much larger (there are countless keywords much longer).
In short, the idea is to try to position yourself for many long tail keywords, because there is more, it is easier and because they focus more on what the user wants and what you want from that user. If someone searches for “flowers” on Google, they may only want to search for information, and it will be of little use to that person that your flower shop appears in the first position of Google. However, if someone looks for bouquets of flowers at home, London almost certainly what they are looking for is to buy a bouquet of flowers in London and then it will help you to appear in the first position. Following are the ways to search for long tail keywords related to each of the ones you write on your own list:
- Using tools like SEMrush or Ahrefs: The fact is that you have to search these tools for each of the words or phrases in your list and then you write down the possible long tail you find. Mind you, in SEMrush there is no information about toooodas the long tail keywords that occur to you, because it is impossible to maintain information on infinite combinations of keywords. That is why you will see that those with at least 10 monthly searches appear.
- Google search suggestions: If you want to position yourself in Google using a long tail strategy with the words on your list, why not use the suggestions that Google gives us directly? Just write the keyword in the search engine and you will see that Google’s “auto complete” function shows you a very interesting list of suggestions because it teaches you what is most searched on Google. And if you add an asterisk at the beginning or end, you’ll see that it shows you even more suggestions.
- Related Google searches: Another good “track” that leaves Google to find keywords of long tail are themselves related searches and can be used as related keywords. They are searches that other users have done on Google based on what you have done at that time, and you will see that they appear at the bottom of the results page.
- Analyzing your competition: Why not analyze your competition’s long tail strategy to position yourself better than them? First you are looking for who your competition really is (the one that is positioned in the long tail keywords in which you would like and could position yourself). Then you analyze the rest of the long tail that he uses and above all, how he uses them on his site (if he uses it in the title, in the URL, if he repeats them, etc.). And finally, you try to do better.
- Free long tail tools: Of all the most famous free long tail tools, you have probably heard of Google Keyword Planner (internal Google AdWords tool) to find keywords (a tool), but what you may not know is that it does not show you all the words key. So to find long tail keywords some other tools are used that do a more complete search, and leave the Google keyword planner to know the volume of searches that have these long tail. What these tools basically do is use the form number 2 with the Google AutoComplete function, only instead of adding an asterisk; you are adding all the letters, numbers and symbols to get all the possible combinations or questions related to the search.
Author Bio: This article is written by Casper Bonner, a professional writer. If you want to Assignment Writing Service you can contact anytime with the writer. He knows how to turn a student’s dream into reality by writing a perfect piece of paper for them.