The quality of a website depends upon many factors, and one of them is, of course, the role of designers and their expertise in this field. If you think that you have had the right designer, you don’t have to tell him what to do right from the first step till the last as he will be experienced enough in completing the tasks. The simplicity and functionality of your platform and what is required according to your business is what can make the difference in designing your online portal.
It doesn’t matter if you are trying to establish your business in a big Metro like Dubai or any other smaller city in the UAE or the Middle East. The fact remains the same about the website as you need to make a website look not only great but also fully functional. There are times when you need to go for the visual design if you want to attract your target audience, but functionality always wins when it comes to the success of a website.
There are certain principles of web design that you need to follow to get an excellent design for your business portal. The following are four such principles essential for any e-commerce venture.
1. Simplicity
In the quest for perfection, many websites go for a design that looks out of place and overdone. For example, if you are starting a business featuring tech gadgets, you don’t have to feature extravagant graphic design or layout, which doesn’t match with devices. Short videos and pictures are, however, the main requirement in your case.
Simplicity doesn’t mean that if you have a website featuring trendy apparel, you need to show them Intel colors in small pictures. With simplicity, I want to put emphasis on making a website look plain and simple rather than having an outlandish design, with garish colors. You can think about the design and layout of Amazon. There is nothing extravagant about it, but it is highly effective, to say the least. That’s what you need to achieve with your design.
Simplicity and Consistency across your website is the key to make it worth a second visit. We all know that it seldom happens that a visitor can turn into a customer right on the first visit. For E-Commerce portals, they have to create the right impression so that a person will be interested in revisiting a website. And if that happens, there is every chance that the site can make sales. That’s why to keep the premises as simple and user-friendly as possible for the best result.
2. Typography
Another respect that needs a lot of attention from businesses looking for a great website, typography plays a vital role in making sure everything written on your portal is understandable. The readability factor is essential because not all of the users will be interested in seeing the pictures or looking at the videos. They may be interested in reading about the technical details of a product. So, don’t go for a fancy font that is not easily understandable for most of the online visitors.
Simple to read fonts is the key here so that you can be sure of Everything written on your website can be comprehended easily by all the visitors. Don’t go for a fancy font as there can be people with some visual impairment, for some visitors that don’t like to read unusual fonts. For all these visitors, who don’t like such fonts, Times New Roman or Arial are the best as they are used in most of the websites. Also remember that going for the fancy fonts, related to any content containing technical information is not the right way.
3. Mobile Compatibility
This is one aspect that needs your total attention, and that is not something unusual. We all know that the majority of the users Browsing through the internet use smartphones or any other handheld devices. If you want a maximum number of people to visit your website and get the whole picture, you need to make sure that your site is mobile optimized incompatible to all the platforms and devices used.
If you think that you are not able to do full justice to this fact, this factor, you always have the option of contacting a web designing company in Dubai expert in this respect. That’s why always go for a mobile compatible portal for any business website of yours.
4. Color Scheme and Photography
The use of colors, apart from the design, is one of the factors That can work wonders for a website. Just think it this way, the right mix of colors can make an excellent combination for a web page. On the other hand, the use of colors not following the product is the overall theme of the website and will only make the products lose the impact they must offer. This can be a very negative aspect of the success of a website.
Businesses can quickly improve the experience for their visitors by using a compatible color palette that gives the website the sheen and gloss it deserves. Think of your website as a showcase where you are displaying your product. The use of bold colors can make for a good impact, dull colors on most of the sites do not work as they offer the visitors an impression of a product or service that is not on par with the others. And provide a substandard product. Yes, you heard that right. Many people get this impression, and you can’t do anything about it.
The best option is to use a color scheme with a combination of pictures that are original and offer a unique experience for the visitors. Use images that are right on par with the best and provide a clean and crisp view of the products on display.
Final Word
If you think that you can add something valuable to this blog or if you have not understood any aspect described here, you are more than welcome to speak up. For any questions too, please use the comments section below.