Link juice, A.K.A. Page Rank, is a crucial component of Google’s secretive algorithm today. And while it’s definitely not the be-all-end-all of ranking high in Google today; the truth is that if the page you’re trying to rank lacks Page Rank or “Popularity” it’s not going to rank, even if all your other SEO is perfect.
So what can you do about it?
First, you need to build high-quality backlinks. Because more links=more link juice= higher rankings.
Second, you need to make some crucial site architecture changes, based on a “3 click from the homepage rule” (Note: I‘m talking about WordPress sites, which are by far most flexible).
This will let you utilize to its fullest the link equity you already have.
And that’s what this post is all about. Here are 3 ways to boost your SEO with site architecture changes, today!
#1- List Your Blog Categories in Your Menu
If your blog is of any meaningful age, you probably have at least a few dozens of blog posts published.
And those blog posts are categorized and those categories list your blog post in newest-to-oldest order.
But not only that, but they also help spread Page Rank and thru them, all your content is easily accessible to Google.
Which is great for rankings and SEO! But there’s a way to boost that effect and it is of course by placing your categories in your menu (via a drop-down menu)
Why exactly? Because your menu is ever-present and each page/post on your site links to it. That means that each page/post will link to all categories which then link to all posts on your site.
Placing your blog’s categories in your navigation is an awesome way to evenly spread out PR so that your blog as a whole rank for as many long tail keywords as possible.
here’s how Arfa Nazeer does it. She masterfully links to her categories from her menu and thus achieves and sustains here high rankings. Because each blog post in a way supports all others.
Like true brothers should
Note: SEO aside, categories on the menu are also good for UX as people can easily find what they’re interested in.
#2- Use your power pages
Power pages are actually all pages on your site. They are powerful because, as I mentioned earlier, pages are in your menu and all posts and pages link to the entire menu.
I will give you two power page examples.
If you look at the menu here a Blogwithvk.com you will see a Testimonials page. That is a power page because all other post links to it and since it’s so high in the site’s architecture and HTML, Google knows it’s important.
Another example is my about page on my site. It also gets plenty of link juice which means it has plenty of link juice to share.
It is crucial to identify power pages because internal links from these carry the most weight. Meaning that when you want to rank your money page you will do good to link to it from all your pages.
That way you insure that a lot of that link juice flows directly to where it helps you the most.
In my case, I did it with my Wealthy Affiliate Review.
#3- Place Your Money Page in the Menu
If you have a page you want to rank really bad, then consider placing it in your navigation, top menu, so that link juice directly flows to it. I did it with my Wealthy Affiliate guide and have had some really good results with it.
The other benefit is that you can use keyword-rich anchor text for your navigation link.
Simply go Appearance/Menu and change the navigation label.
Pro tip- If your money page is a post and not a page, you can still place it on the menu and you don’t need any plugins to do it.
Simply go to Appearance,/Menu and select from the “posts” tab.
Updating site architecture so you use every drop of link juice you already have is one of the best things you could to grow your blog.
Trust me, if you do these 3 hacks and your blog has at least some authority to its name (meaning it’s not a new blog, started yesterday) you will notice positive improvements across the board.
In other words- Where Page Rank flows- it grows.
Leave me a comment below, thanks:)