As we know this the era of the internet and everyone uses the internet to know everything and social media for entertainment. As everyone all over the world using the internet and social media so if you want to increase and want to make famous your business online you must have to make a website for your business. Also, you can make money online by hiring a search engine optimizer (SEO) team and increasing the conversion rate (Traffic) on your website. The more is the conversion rate the more you can make money.
The key to successful optimization:
To optimize your website’s conversion rates, you have to know where and what to optimize, and whom to optimize for. This information is the cornerstone to successful CRO strategies which can only be done by an SEO Agency.
If you don’t gather data, then you are left making changes more only based on gut feelings alone. Gut feelings are awesome! But making decisions on just gut feelings instead of rooting assumptions in data can be a waste of time and your money.
The analytics method:
This method is another method also known as quantitative data analysis method which gives you hard numbers behind how people behave on your site. You have to start with a solid web analytics platform, such as Google Analytics. The next step is to add tracking for your conversions.
Using analytics-based CRO can give you an answer to important questions about how users engage with your site.
The quantitative analysis gives you information like:
From where people enter your site, i.e., which webpage they land on first on their search engine.
In which type of features they engage with, i.e., where on a page or within your site do they spend their time?
Which channel or referrer brought them on your website, i.e., where they found and clicked on a link to your site.
You can know about the type of devices and browsers they are using.
Description of your customers like age, demographic, and interest.
Where users leave your conversion funnel, i.e., where or during which activity users leave your website
This information will let you know where to focus your efforts on your website. By putting your best effort into the pages most engaged with and valuable to your users, you will see the largest impact.
The people method:
Another method is known as the people method. By doing your quantitative analysis first is valuable if you have a large site with diverse content as it lets you know, from a numbers perspective and where to focus your efforts. But now that you know how users interact with your site and you can easily look into the “why” behind their behavior.
This people-focused method which is also known as the qualitative data analysis method is more subjective. You will need the quantitative data which is discussed above to identify who you should be asking. You can’t optimize for all users, so optimize your website for your ideal users — that is, the user it’s most important to have as a customer.
Ways to get this data:
You can get this type of data by doing on-site surveys, User testing, Satisfaction surveys
Qualitative analysis helps you to optimize the conversion rates by providing information about the users such as:
Why did they engage in your website? Why did they originally decide to visit your site or navigate side to a specific page? What about the page or product is needed to them?
What do they think about your website offers that make you different from other competitors? Is there any other new feature or service offered by your company that makes buying from you a better experience?
Which words your customers use to describe your products, services, and the pain points they address? How would they describe your product or service in front of a friend? In essence, how do they talk about what you have done?
There are so many things that raw data alone can’t tell you alone about what brought a user to your website or how to make your visitors experience better. But at the time when you combine all this information with your analytics data, you can gain a much better understanding of the pages on your site that present the best opportunities to optimize and engage the audience you would like to target.
Improve page load time:
Page loading time is also a major contributor to reduce the abandonment of a page. Up to one-second delay are bearable for users, but a 10-second delay in loading time of a page may make users leave a site immediately. Even if they stay, it is very hard that they will complete the call to action.
By using a website speed test tool the SEO providers will test your website’s page load time on both desktop and mobile devices.
Optimize images: Images can easily slow down your website comparatively. For this, the SEO team will Resize your images using a picture editor tool such as Photoshop and set them to 72 dpi.
Get rid of bulky codes: Bulky codes can easily create major roadblocks for your website. Remove more line breaks and excess spacing.
Avoid external embedded media: Host all the content on your server.
Install the Google Page Speed on your server. Minimize round-trip times.
All of these things you cannot do alone so you must have to hire a search engine optimizer team who are experts on these types of things and can bring your website conversion rate (traffic visit on your website) at a very high rate. By this, you can easily introduce your business in front of other people who are visiting your website and can easily grow your business very fast.