Follow your passion.
Solve a problem.
Chapter 3 of my eBook:
breaks down how to pick your blog topic.
I suggest you engage in a quick 1-2 punch of following your passion and solving a problem through that tactic. For example, I love circling the globe. I also enjoy blogging. I feel passionate about these 2 topics. But what problem could I solve by following these passions? How could I help people?
After carefully observing bloggers over the past 10 years, I finally discovered during my travels how most travel bloggers struggled horribly to drive blogging profits. Most travel bloggers had to return home to work a full time job just to fund their travels. I recall one blogger who I met whose sponsored post and ad revenue dried up completely. She was out of options, scrambling for income. Instantly, I saw a pressing problem: most travel bloggers are amateurs who desire to become pros. Blogging From Paradise was born.
I would help bloggers retire to a life of island hopping through smart blogging. No longer would bloggers need to struggle. I could share smart, sound blogging tips for building your blogging success on a rock solid foundation. My passion, combined with my problem-solving, formed a powerful 1-2 punch that allowed me to pick an in-demand blog topic.
Imagine if I just blogged about my passion all day long? Some people would resonate with the passion but I would lose most folks. But if I just solved a problem without passion, I would engage in a soul-less endeavor. Plus I would likely quit because if you lack passion, you lack the fuel for your blogging journey. I needed to mix the two to pick a topic that vibed with me, and a topic that vibed with my audience.
Both Parties Need to Be Happy
Imagine if I blogged my passion but did not think of what my audience wanted? People would tune me out. Imagine if I blogged on a topic that vibed with my audience but that I hated? I sure don’t win. Find a passion you love covering and solve a problem your audience needs solving, and feels strongly about.
Think of a happy blogging medium where both sides find happiness, meeting in the middle.
What About Profitable Niches?
Do you enjoy blogging on a profitable niche? Cover that topic because you enjoy covering the topic. But never chase a niche for profits alone because you never make newbie blogger money; no skills yet. If you do not see money, you lose your driver, and quit. This is why you never want to choose a blog topic based on your profit potential alone. Plus these fast-moving niches often peter out fast so chasing dollars often leads in a quick but temporary flame out, a few bucks here, but the profits vanish, for good, after the profit surge.
Study Top Bloggers
Happy top bloggers love their gig and also love solving a specific problem for readers. Follow their lead. Top bloggers always lead you in the right direction. If they choose a topic based on some idea they enjoy and if they have fun solving a specific reader problem, you should follow their glowing example. These pros became successful for a good reason. Take notes. Prosper.